Beauty and Faith
Growing up as a Muslim woman in a non-Muslim country, I learned early what it felt like to stand out. The way I dressed, the values I lived by, and what I represented were visibly different.
Like many Muslim women, I wanted to express myself, but within the boundaries of my faith.
Makeup became my safe space. A way to feel confident, creative, and seen, without compromising who I was.
But as I explored the beauty industry, I realised there was a problem. Something deeper was missing.
The global beauty market is largely built around Western skin tones, lifestyles, and assumptions. Shade ranges often fail women from Middle Eastern, South Asian, and North African backgrounds.
Ingredient transparency is inconsistent, and when “Halal beauty” exists, it is too often positioned as niche, lower quality, or lacking the performance and prestige of mainstream brands.
makeup created for Muslim women.
Millions of faith-conscious women want high-performance beauty products that align with their values, without sacrificing quality, aesthetics, or luxury.
Yet too often, they are forced to choose between belief and excellence.
My refusal to compromise is what led me to create Aana.
Aana is not just a halal alternative. It's a premium beauty brand designed from the ground up.
Aana exists to serve a community that has been overlooked for too long, and to prove faith aligned with beauty is not a niche, but a standard.
I want every sister who buys it, to feel confident its 100% Halal. This involves very strict auditing, testing and compliance. Because I feel it's all or nothing when it comes to Halal.
Having the HMC logo gives you the peace of mind that the product is genuine Halal.
The whole idea behind what I’ve created, is for all women to feel beautiful in their own skin, whilst pleasing Allah by making the right choice. Jazakallah Khair - Sophia