Beauty and Faith
I created Aana because I was tired of settling for 'good enough' makeup. I wanted a makeup that had the quality of luxury brands, but also respected my values.
Like many Muslim women, I wanted to express myself, but within the boundaries of my faith.
Makeup became my safe space. A way to feel confident, creative, and seen, without compromising who I was.
But as I explored the beauty industry, I realised there was a problem. Something deeper was missing.
The global beauty market is largely built around Western skin tones, lifestyles, and assumptions. Shade ranges often fail women from Middle Eastern, South Asian, and North African backgrounds.
Ingredient transparency is inconsistent, and when “Halal beauty” exists, it is too often positioned as niche, lower quality, or lacking the performance and prestige of mainstream brands.
Designed For Muslim women.
Many faith-conscious women want high-performance beauty products that align with their values. Yet too often, they are forced to choose between belief and excellence.
Aana is not just a halal alternative. It's a premium beauty brand designed from the ground up.
With Aana, you aren't just buying a mascara, you're choosing a brand that shares your values and your journey.
Aana exists to serve a community that has been overlooked for too long.
I want every sister who buys it, to feel confident its 100% Halal. This involves very strict auditing, testing and compliance. Because I feel it's all or nothing when it comes to Halal.
Having the HMC logo gives you the peace of mind that the product is genuine Halal.
The whole idea behind what I’ve created, is for all women to feel beautiful in their own skin, whilst pleasing Allah by making the right choice. Jazakallah Khair - Sophia