Now You Have a Choice!

The first, in a new collection of premium Halal makeup.

A real alternative to the major premium brands. Unlock the secret to fuller, longer, breathtaking lashes.
Giving you confidence with every blink.





This Intense Black Mascara, Lengthens, Volumises and Defines.

Which means beautiful, full, high-impact eyelashes.

  • No Clumping
  • No Smudging
  • No Flaking
  • No Transfer
  • Halal Certified
  • Wudu Friendly

Our gentle, water-based formula, rinses off effortlessly, to ensure your prayer is valid.

“I've just tried this new mascara and was blown away by its quality."
As a Muslim woman, I am so happy to find a Halal beauty product
that delivers on its promises.
A game-changer in my beauty routine!

Saira Murghal - Birmingham

“Finally, a mascara that gets it right! "
I've always struggled to find a mascara that aligns with my halal lifestyle.
I'm so impressed, it applies so smoothly without any clumps.
I can't recommend it enough to my Muslim sisters.

Kiswa Ali - Blackwood

“Hands down, the best mascara I've ever used!"
At first I was sceptical,
but it gives my lashes a beautiful lift and curl that lasts all day. And I love it removes so easily.
The fact that it’s Halal, is a big plus for me.

Komal Shaikh - London

Supporting Orphans

We pledge 5% of our profits to the MATW Project.
Your money will go to assisting orphans and vulnerable children affected by conflict, particularly now in Palestine.
Providing them with shelter and support.
Feel secure that MATW has a 100% Donation Policy.
This means everything you donate goes directly to supporting orphans.